Laggards | Estateplanning | Vibepedia.Network

Laggards are individuals or groups that are slow to adopt new technologies or innovations, often due to skepticism, lack of awareness, or limited resources. According to Rogers' Diffusion of Innovations theory, laggards make up about 16% of the population and are typically characterized by their conservative and traditional approach to change. Companies like Apple and Google have successfully targeted early adopters, but laggards remain a significant segment of the market. Researchers like Everett Rogers and Geoffrey Moore have studied the diffusion of innovations and the role of laggards in the adoption process.