Japan National Tourism Organization | Estateplanning

The Japan National Tourism Organization (JNTO) is a quasi-governmental agency established in 1964 to promote Japan as an international travel destination and facilitate cultural exchange. Operating under Japan's Ministry of Land, Infrastructure, Transport and Tourism, JNTO maintains a global network of 26 overseas offices and manages comprehensive tourism promotion, visitor services, and MICE (Meetings, Incentives, Conferences, Exhibitions) operations. From its iconic Rockefeller Center office opening in 1952 to its role in promoting the 1964 Tokyo Olympics, JNTO has evolved into a sophisticated digital-age tourism powerhouse managing social media platforms, market research, and destination branding across continents.