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IDEO is a renowned design and consulting firm that has been at the forefront of human-centered design since its founding in 1991 by [[david-kelly|David Kelly]]
Overview
IDEO is a renowned design and consulting firm that has been at the forefront of human-centered design since its founding in 1991 by [[david-kelly|David Kelly]] in Palo Alto, California. With a team of over 500 staff members across offices in the U.S., England, and China, IDEO has been instrumental in shaping the design thinking approach, which emphasizes empathy, creativity, and experimentation to design innovative products, services, environments, brands, and digital experiences. Over the years, the company has expanded its services to include management consulting and organizational design, working with a diverse range of clients, from [[apple|Apple]] to [[procter-and-gamble|Procter & Gamble]]. In 1996, [[steelcase|Steelcase]] acquired a majority stake in the firm, but by 2025, the company had transitioned to new ownership, with [[kyu-collective|Kyu Collective]] holding a minority stake. Today, IDEO continues to push the boundaries of design and innovation, with a vibe score of 85, reflecting its significant cultural impact and influence on the design industry.