Behavioral Economics | Estateplanning | Vibepedia.Network

Behavioral economics is a subfield of economics that studies how psychological, social, and emotional factors influence economic decisions, often deviating from traditional economic theory. This field combines insights from psychology, neuroscience, and microeconomic theory to better understand the bounds of rationality in economic agents. Pioneers like Adam Smith, Daniel Kahneman, and Amos Tversky have laid the foundation for this field, which has grown significantly over the past few decades, with applications in research, policy, and industry, involving experts like Richard Thaler, Cass Sunstein, and Robert Shiller.